Axe. Action Reaction

  • Client Unilever Packaging Design Contest. / Date 2005 / Design RDS + DipAgency

Innovation was achieved compared to traditional line deodorants, its double function allows rapid absorption of perspiration through a zone composed of ultra-thin layers that absorb effectively instantaneous. Immediately acts perfuming the application area through its gel deodorant. 1° Prize Professional, Unilever Packaging Design Contest.

Fields. Product Concept & Strategy, Design and Brand Language, Innovation Strategy, Packaging Design, Product Graphic Design. Completed. 2004.