Design 3, tp3 2013 Catedra Naso. FADU

In the second half of 2011, in addition to the TP4 (electric motorcycle), TP3 was developed: Food packaging. This time, the students worked individually on the design of 2 containers for assigned contents: dulce de leche, jam, honey, whiskey, water, oil, isotonic drinks, eggs or snacks. We worked, fundamentally, on the semantic aspects in the products. Directing each of the 2 containers to a specific market: one popular, the other exclusive. The relationship of the physical product with the corporate image was also exercised by applying to each container a mark that (in reality) did not correspond to the contained product. The TP was composed of 3 methodological stages: research and presentation of strategic plan, preparation and presentation of design proposal, and product development. In the delivery, models were presented in real scale and sheets with information about the use, the morphology, the productive processes and the communication in the products. Here we publish some images (a total of 110 works were presented). Teaching team D3Naso2011: Marco Sanguinetti, Rodrigo de Salvo, Verónica Mercer, Matías Pallás, Javier Gonzalez King, Valentin Cristiani, Gimena Piu Racamati, Silvana Schuckman, Tamara Bobrow, Ignacio Dávola and Marco Madia.